Module

Marketing that fills your empty rooms

REVYSTA sets up and runs your advertising on Facebook, Instagram and Google Search for your hotel, points it at the rooms that are genuinely free, and measures how many bookings it brought in. You approve the launch and the budget.

Campaigns

We set up and run your ads on Facebook, Instagram and Google

You don't need to learn an ad manager or watch campaigns every evening after dinner. REVYSTA prepares a campaign for Facebook, Instagram and Google Search for your hotel: audience, budget, creative and landing page. Nothing goes live until you approve it.

A campaign ready for approval

You get the campaign proposal fully prepared. Nothing runs until you sign off, and the budget stays under your control.

Proven on a real hotel

We actually run Facebook and Instagram ads for Hotel Sova with a real budget, not just on paper.

REVYSTA · Claude 07:12

Check my sales for the next two weeks on weekdays and set up an ad on Meta or Google, I'll leave it to you.

On Tuesdays and Wednesdays you have both double and family rooms free. From your PMS I can see which dates aren't selling over the next two weeks. I suggest a campaign on Facebook and Instagram plus one in Google Search, targeted exactly at those open days. I'll measure bookings, not impressions.

Proposal for approval

I've got the campaign ready, budget included. Nothing goes live until you give it the nod.

Targeting

Ads where you actually have rooms free

Most advertising spends the budget blindly. REVYSTA can see from your PMS which room types are empty right now and points the ads at them. When you're full, it eases off the budget. That's an edge a generic agency, with no connection to your system, simply doesn't have.

Targeting by empty rooms

The ads focus on the dates and room types that aren't selling right now, based on real occupancy from your PMS.

Budget aimed at what needs filling

More empty rooms means more room for advertising; as they fill, the spend naturally quiets down.

REVYSTA · Claude 08:40

Next weekend, let's not burn the budget blindly. Where do I actually have room?

Apartments and family rooms are empty, doubles almost full. Based on occupancy from your PMS, I'd push the ads only for apartments and family rooms that weekend. For doubles I'd ease off the spend, there's nothing to top up there.

Targeted at empty rooms

I'll aim the budget where you have a gap. You approve the split.

Measurement

You see bookings from ads, not just impression counts

Impressions and likes aren't revenue. REVYSTA has conversion tracking wired into your website (Meta Pixel and Google Analytics), so you can see which campaigns produced enquiries and bookings, not just how many people saw the ad.

From impression to booking

We measure the guest's path from the ad to your website, all the way to starting and completing a booking.

Decisions based on results

With measurement you know what works, and the budget goes where it genuinely brings guests in.

REVYSTA · Claude 14:05

That Instagram campaign got loads of likes. Did any real bookings actually come from it?

Through the Pixel and Analytics I can see bookings, not just likes. This campaign brought more people to the site who genuinely started a booking, and some finished it too. The second campaign had more impressions but almost no bookings, so I'd consider easing it off.

Basis for a decision

I show the path all the way to the booking. Where to move the budget is your call.

Creative

Copy and visuals in your guests' language

A campaign needs content too. REVYSTA prepares ad copy in the language of your target audience and visuals tailored to your brand. You approve them or fine-tune them.

Ad copy made to measure

Headline and description in your brand's tone, ready for approval, not a generic template.

Multiple languages

Slovak, Polish, Hungarian and German, depending on where your guests come from.

REVYSTA · Claude 16:20

Write me the copy for that campaign. A lot of our guests come from Poland and Hungary.

I'll prepare the headline and description in Slovak, Polish and Hungarian. The copy will be in your brand's tone and in each audience's language, with a tailored visual to match. I'll tune the offers to the free dates we already know about.

Proposal for approval

You get the wording and the visual to review. Approve or fine-tune, and only then does it go out.

The difference

Why hotel advertising and not a generic agency

Anyone can launch an ad. The difference is whether they understand hotels and whether they can see what's happening in your hotel right now.

A generic advertising agency

The same playbook for a dentist and a hotel. Doesn't know the sector in depth.
Targets a general audience, doesn't know which of your rooms are empty right now.
Reports impressions and clicks. Whether a booking came in, it can't see.
A one-off campaign. When the budget ends, so does the attention.

REVYSTA

Built only for hotels. It understands seasons, room types and booking behaviour.
Targets the rooms that are genuinely free from your PMS. When you're full, the budget quiets down.
Measures the path all the way to the booking via Pixel and Analytics, not just impressions.
Runs continuously alongside the daily brief, so ads and pricing pull in the same direction.

Availability

Advertising as an add-on service

Marketing is a layer on top of hotel intelligence: we set up and run advertising on Facebook, Instagram and Google Search for your hotel, with targeting based on occupancy and conversion measurement. Get in touch and we'll agree the scope and budget.

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